Moroccanoil Treatment Purple

Say goodbye to yellow and brassy tones. The iconic Moroccanoil Treatment you know and love is now available in a new formula with violet pigments designed to neutralize unwanted brassy or yellow tones that develop over time on lightened or gray hair. The formula is enriched with argan oil to nourish the hair; it absorbs quickly without weighing the hair down, detangles, and facilitates quick and easy styling, leaving it soft and full of shine for a long time. The Purple Treatment Oil is a must-have product with numerous styling and care benefits—using just one product, you can prevent unwanted brassiness that develops over time, instantly restore the hair's radiance and vitality, and leave it soft and shiny for a long time. Using the treatment oil also speeds up blow-dry time and leaves the hair smoother and more flexible than before. • Neutralizes brassy tones in the hair • An all-in-one product, enriched with argan oil and flaxseed extract; does not weigh the hair down. • Protects against thermal damage** • Helps hair look and feel healthier • 95% of consumers surveyed said the Purple Treatment Oil refreshes light tones in just one use!* In a study conducted after one week of consistent product use, consumers determined: • 95% said the product reduces brassy tones* • 95% said the product helps maintain blonde tones between salon visits* • 95% said the product is a game-changer* • 91% said the product is essential for a blonde hair care routine* *Based on results of an independent consumer test conducted among 75 respondents. **Based on instrument testing.

Apply a small amount to damp or dry hair and style as usual. Use 2–3 times a week or as needed. For maximum results, consistent long-term use is recommended. To enhance the tone, it is recommended to also use Moroccanoil Purple Shampoo and Conditioner. Note: Results may vary based on hair condition, starting hair color, porosity, and other factors. It is recommended to apply the oil to damp hair as a base for any hair styling, or to dry hair to help neutralize frizz.